ניו יורק, 12 בספטמבר 2016, (Marketwired):
Datorama, חדשנית גלובלית בניתוחי שיווק, הודיע היום
שסגרה מימון סדרה C בסך 32 מיליון דולר בהובלת Lightspeed Venture Partners. בנוסף, Marker LLC ו-Innovation Endeavors של אריק שמידט השתתפו אף הן
בסבב. הסדרה הזאת מביאה את המימון הכולל של Datorama ל-50 מיליון דולר. הערכת השווי
לא נמסרה.
Datorama Raises $32
Million in New Funding, Led by Lightspeed Venture Partners
Marker LLC and Innovation Endeavors Participate in Latest Funding Round,
Supporting Explosive Global Growth of Emerging Marketing Analytics Player
NEW YORK, NY, 12 SEP 2016, (Marketwired):
Datorama,
a global marketing analytics innovator, today announced it has closed $32
million in Series C funding led by Lightspeed Venture Partners. In addition,
Marker LLC and Eric Schmidt's Innovation Endeavors also participated in the
round. This series brings Datorama's total funding to $50 million. Valuation
was not disclosed.
Datorama will primarily use the new funding to accelerate the company's
research and development in the artificial intelligence field, which will
further elevate its machine learning capabilities. In addition, the company
will continue to expand its global footprint, and is in the process of recruiting
and hiring exceptional talent to further support its significant customer
adoption and rapid growth.
Datorama has onboarded thousands of brands, hundreds of agencies,
publishers and technology companies that leverage the company's Marketing
Integration Engine. Global customers include L'Oréal, Foursquare, Yahoo!
JAPAN, GoDaddy and many more.
Recently, in a commissioned study by Forrester Consulting on behalf of
Datorama, Forrester discovered a Total
Economic Impact benefit over $9.8MM for a single enterprise customer. In
addition, Datorama was designated a 2016 Gartner Cool
Vendor in Data-Driven Marketing, and was named a 2015 Deloitte Israel Fast
50-Rising Star, which recognized Datorama's extraordinary revenue growth rate
of 694 percent.
"This is a very pivotal moment for Datorama," said Ran Sarig,
co-founder and CEO, Datorama. "Although we're extremely proud of our
achievements and monumental growth in the exceedingly complex MarTech market,
we're not going to rest on our laurels. In this next stage we're going to focus
on the further development of our best-in-breed solution, and we're going to
continue to push the boundaries of machine learning and how it's applied in the
marketing analytics capacity. We can't wait to show you what's next."
"Lightspeed is excited to be working with Datorama and are
confident that the company will continue to deliver immense value to its
rapidly expanding customer base," said David Gussarsky, partner,
Lightspeed Venture Partners. "We are confident that the company will come
to dominate the marketing technology space in the years to come."
"It's been thrilling to watch Datorama take off the way that it
has. It's so impressive for a relatively young company," said Rick
Scanlon, partner, Marker LLC. "Datorama's platform is peerless. Seeing
such a positive market reaction so early, we felt obliged to continue playing a
role in funding Datorama's success."
Datorama's Marketing Integration Engine addresses one of the toughest
challenges facing data-driven marketers today: Quickly integrating all of the
marketing department's messy, siloed data. By applying artificial intelligence,
the Marketing Integration Engine automates the process by which marketers
connect all of their online and offline data sources from the ever-increasing
landscape of advertising, marketing, sales and CRM technologies that pervade
today's marketing technology stack.
The platform provides an end-to-end marketing analytics solution for
business users that combines this industry-leading data integration capability
with patent-pending dynamic data modeling, productized campaign management
tools, intuitive data visualization, and advanced analytics that powers unified
reporting for real-time data analysis and insights. Datorama helps enterprises,
agencies, publishers and platforms of all sizes centralize all of their
marketing data while providing the agility to experiment and manage change, two
hallmarks of today's data-driven marketing environment.
About Lightspeed Venture Partners
Lightspeed Venture Partners is an early stage venture capital firm
focused on accelerating disruptive innovations and trends in the Enterprise and
Consumer sectors. Over the past two decades, the Lightspeed team has backed
hundreds of entrepreneurs and helped build more than 300 companies globally.
The Firm currently manages over $4 billion of committed capital and invests in
the U.S. and internationally, with investment professionals and advisors in Silicon
Valley, Israel, India and China. www.lsvp.com
About Datorama
Datorama is a global marketing analytics company providing the world's
first Marketing Integration Engine for enterprises, agencies, publishers and
platforms. Datorama's Software-as-a-Service (SaaS) platform gives marketers the
ability to connect all of their data sources together, whether it's a handful
or hundreds, to form a single source of truth for more efficient reporting,
better decision making and total control over their marketing performance.
Datorama's best-in-class combination of end-to-end data management, machine
learning (AI) technology, and high-performance architecture makes it simple for
data-driven marketers of all experience levels to connect, unify, analyze and
act on all of their marketing data.
Datorama powers marketing analytics for thousands of leading
organizations and has a global presence with 14 offices worldwide. To learn
more about Datorama, please visit: www.datorama.com.
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