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NIKE Launches New
Nike+ Run Club App
New
Innovations in Adaptive Coaching, Expert and Unrivaled Motivation Make it the
Perfect Running Partner Guidance
BEAVERTON, Ore., 23 AUGUST 2016, (BUSINESS WIRE):
NIKE,
Inc. (NYSE: NKE) today launched a significant update to its popular new Nike+
Run Club app, which gives athletes access to a new adaptive coaching feature,
expert guidance from the world’s best athletes and coaches and unrivaled
motivation and community – all designed to make running easier and a lot more
fun.
“Through
the new Nike+ Run Club app, we’re serving a running community that spans the
globe with the most innovative and personalized experiences we’ve ever offered
to runners,” said Nikki Neuburger, VP, Global Running Brand. “We’ve
thoughtfully considered and updated how we surround runners with everything and
everyone they need to reach their full potential and have more fun with the
sport, from coaching plans that adapt to meet their needs, to inspiration,
motivation and a community of million to run with.”
Adaptive
Coaching Programs
A new
feature in the Nike+ Run Club app helps athletes run farther and faster than
ever before with a new adaptive coaching engine. This groundbreaking coaching
engine starts with a runner’s fitness level and goals and adapts to their
performance and schedule.
Expert
Guidance
The
Nike+ Run Club app also includes access to expertise from the world’s best
elite athletes and coaches. Nike+ Pro Tips serve all runners – from the
first-time runner to the seasoned pro – with content that will help them to run
better and enjoy the sport more. Access to this expertise combined with
best-in-class run-tracking accuracy for both indoor and outdoor runs, delivers
the ultimate digital running experience.
Unrivaled
Motivation
The
best app or coach in the world is of little use if it doesn’t motivate you. The
Nike+ Run Club app has been specifically designed to harness the power of
friends and community to provide unrivalled inspiration and encouragement. The
NRC community loves to challenge and compete against their friends so a new NRC
hashtag challenge feature enables this friendly competition. Additionally,
upgraded social tools use photo sharing, a huge selection of Nike stickers,
hashtags and the feed in the Nike+ Run Club app make it easier to celebrate and
inspire friends and the global community. Ultimately, every run shared to the
Nike+ feed inspires others to run.
A
Global Community of Millions
The
global Nike+ Run Club community spans over 250 countries, has logged over 500
million running hours and shared over 88 million runs. Everything that’s been
learned from the NRC live sessions around the world – from coaching to
motivation – has been built into the new Nike+ Run Club app’s digital
experience. The NRC app experience has been shaped to foster and reward
community participation and make running more fun.
The
new Nike+ Run Club app is the perfect running partner and its seamless
connection to Nike+ means it delivers the best of Nike personalized to each
runner. The Nike+ Run Club app seamlessly connects to the Nike+ app, which
offers a personalized service by adapting to each consumer’s preferences –
serving up the most relevant product and event recommendations as well as
access to a personal store and NIKEiD customization options. The app also
features a personalized feed with curated stories, created by world class
athletes, experts and the Nike brand, all tailored to their interests.
The
Nike+ Run Club app is available today on iOS and Android in the U.S. For more
information on the Nike+ Run Club app, please visit Nike.com.
About
NIKE, Inc. NIKE, Inc., based near Beaverton, Oregon, is the
world's leading designer, marketer and distributor of authentic athletic
footwear, apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc.,
which designs, markets and distributes athletic lifestyle footwear, apparel and
accessories; and Hurley International LLC, which designs, markets and
distributes surf and youth lifestyle footwear, apparel and accessories. For
more information, Nike’s earnings releases and other financial information are available
at http://investors.nike.com.
Individuals can also visit http://news.nike.com/
and follow @Nike.
For
more information, including multi-media materials, please visit: http://news.nike.com/
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