iPic® Entertainment, מותג
בתי הקולנוע ומסעדות היוקרה הראשון בחשיבותו באמריקה, הודיעה על חתימת מזכר הבנות
לפיתוח אתרי אולמות קולנוע ומסעדות iPic® יוקרתיים ברמה עולמית הייחודים מסוגם שלה ברחבי ממלכת ערב
הסעודית. iPic® יצרה
שותפות עם BAS
Global Investments Company, קבוצה סעודית מפורסמת. הקשר הזה משקף את האסטרטגיה של החברה
להתקשר בהסכמי רישוי בינ"ל דלי נכסים.
iPic® Entertainment Announces Agreement to Partner With BAS Global Investments Company to Develop World-Class Luxurious iPic Theaters and Restaurant Locations in Saudi Arabia
BOCA RATON, Fla.,
March 08, 2018, GLOBE NEWSWIRE:
iPic®
Entertainment (“iPic” or the “Company”)
(NASDAQ:IPIC), America’s premier luxury restaurant-and-theater brand,
today announced the signing of a Memorandum of Understanding to develop its one-of-a-kind, world-class luxurious iPic®
theater-and-restaurant locations throughout the Kingdom
of Saudi Arabia. iPic® has formed a partnership with BAS Global
Investments Company, a well-known Saudi group. This relationship reflects
the Company’s strategy to pursue international asset-light licensed agreements.
This is a
monumental time for the Kingdom of Saudi Arabia as it is
now allowing movie theaters to open for the first time in more
than 35 years. With roughly two-thirds of the local population
under 30 years of age, the country’s demographics play into iPic®’s strength as a social entertainment destination that is
also an affordable luxury. Through this partnership,
the Company believes there are significant expansion
opportunities for the iPic® brand in the Kingdom of Saudi Arabia over time.
“We are thrilled to be working with BAS
Global which we believe will be excellent local partners to lead growth of the iPic brand throughout the Kingdom of Saudi Arabia,”
says Hamid Hashemi, Founder & Chief Executive Officer of iPic® Entertainment.
“We are excited to bring our first-class
entertainment experience to the region and be a part of
the country’s Saudi Vision 2030 Plan which focuses on job creation and transforming the economy toward more recreation and
tourism spending.”
iPic® combines
polished-casual restaurants and world-class luxury
theater auditoriums with gourmet, in-theater dining to create a one-of-a-kind experience.
iPic® currently
operates three restaurant concepts – The Tuck
Room, Tanzy, and City Perch – with one planned to
be included at each location. The Tuck Room is a gastro lounge whose name means to eat with enthusiasm or pleasure and be hidden
away comfortably; Tanzy is focused on garden-fresh Italian
cuisines; and lastly, City Perch Kitchen offers seasonal
American dining made from fresh, sustainable ingredients with shareable plates.
The new iPic®
Theaters in the Kingdom of Saudi Arabia will enable guests
to enjoy their movies in ultimate comfort and style with the
option of iPic®’s signature Premium or Premium Plus seating.
The locations will also feature iPic®’s patent pending viewing Pods and
Chaise Lounge seating.
These visionary
seating Pods — which encapsulate two reclining seats and
a cubby in the corner to tuck away small items — feature
revolutionary sound-absorbing technology, courtesy pillows and blankets.
Expressly designed, they create an intimate space for viewers to enjoy
their movie without inhibiting or diluting sound.
Guests will also
be able to enjoy iPic®'s gourmet chef-driven
dine-in-the-dark menu helmed by acclaimed three-time James
Beard Award-winning Chef Sherry Yard from the comfort of their seats.
Premium seat ticketholders may purchase their food and beverage selections
direct from iPic® Express to carry into the theater and enjoy from their seats. Premium Plus ticket holders can summon
iPic®’s ninja-like servers to deliver menu
selections direct to their chairs via personal service-call buttons.
iPic® auditoriums
seat 50 to 90 people in an intimate setting. All
auditoriums will be equipped with 4K digital cinema technology and
the viewing Pods. All seats can be reserved ahead of time on
iPic®'s proprietary reservation system on iPic.com, or moviegoers can simply download the iPic® App to their iPhone or Android for a
one-step transaction process.
Access iPic
Membership Rewards®, iPic®’s exclusive
membership program will further enhance the iPic® guest experience
by empowering iPic® members to customize and build their brand experience
via three levels of Access: -- Silver, Gold, Platinum—and a secret status level members can reach by invitation only.
Members will receive special members-only ticket
pricing along with enhanced perks such as the ability to earn
and redeem points on qualifying purchases, exclusive access to iPic® member events and the ability to purchase bulk iPic®
ticket packages.
iPic® locations
offer guests alternative content such as live
shows and gaming competitions. Additionally, the Company
will continue to leverage and expand its branded sponsorships that are largely focused on iPic® Life which is a 20-minute
segment shown before the movies. Content
includes showcasing luxury brands and products as well as new menu
dishes for the theaters and restaurants. iPic® has sponsorships with luxury brands such as Burberry, Cartier, Lexus and more.
About iPic® Entertainment
Established in 2010 and headquartered in Boca Raton, FL, iPic® Entertainment is America’s premier luxury restaurant-and-theater brand. A pioneer of the dine-in theater concept, iPic® Entertainment’s mission is to provide visionary entertainment escapes, presenting high-quality, chef-driven culinary and mixology in architecturally unique destinations that include premium movie theaters and restaurants. iPic® Theaters offers guests two tiers of luxury leather seating, Premium Chaise lounge and Premium Plus pod or reclining seating options. iPic® Theaters currently operates 15 locations with 115 screens in Arizona, California, Florida, New Jersey, New York, Texas, and Washington and new locations planned for Florida, Georgia, Texas, California and Connecticut. For more information, visit www.iPic.com.
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