EyeWay Vision Ltd.,
חברה ישראלית שמפתחת פלטפורמת מציאות רבודה (AR) לבישה, הודיעה היום על הקמתה של חברת בת EyeWay
Vision Inc. ("EVI") בעמק הסיליקון, עם המנהל הבכיר בגוגל והמומחה הנודע ל-AR/VR ד"ר ניקהיל בולרם כמנכ"ל. EVI שנמצאת בסן חוזה תתמקד בהבאה לשוק מוצרים המבוססים על טכנולוגיית AR אופפת מתקדמת שפותחה על ידי EyeWay בשש השנים האחרונות. שוק המציאות הרבודה והמדומה חזוי להגיע ליותר
מ-67 מיליארד דולר בכל העולם עד 2024 לדברי אנליסט AR/VR מ-Digi-Capital.
EyeWay Vision Names Google Exec Dr. Nikhil Balram to
Head New US Subsidiary to Develop Immersive AR Products
Silicon Valley Subsidiary to Bring
Immersive Augmented Reality to Life
Dr. Nikhil Balram, CEO, EyeWay
Vision Inc.
Dr. Nikhil Balram appointed CEO of
EyeWay Vision's new US subsidiary
SAN JOSE, Calif., Dec. 14, 2020 (GLOBE
NEWSWIRE):
EyeWay Vision
Ltd., an Israeli company developing a wearable augmented reality (AR) platform,
today announced the formation of subsidiary company EyeWay Vision Inc. (“EVI”)
in Silicon Valley, with Google exec and renowned AR/VR expert Dr. Nikhil Balram
as CEO. Located in San Jose, EVI will focus on bringing to market products
based on advanced immersive AR technology developed by EyeWay over the past six
years. The market for virtual and augmented reality is forecast to reach more
than $67 billion globally by 2024, according to AR/VR analyst firm
Digi-Capital.
“EyeWay has spent
the last six years developing deep AR technology, and Dr. Balram has the strong
product vision and business experience to bring to market products based on our
strong technology,” said Rani Cohen, co-founder and CEO of EyeWay Vision Ltd.
“EyeWay’s truly immersive AR experience is based on its unique approach of eye
tracking, direct retinal projection, and foveated projection which yields
super-bright images even outdoors, with an ultra-wide perceived Field of View.
Dr. Balram’s expertise in bringing complex high-quality display products to
market will be invaluable to realizing a much-anticipated immersive AR
experience.”
Combining
market-oriented technology development with go-to-market experience, Dr. Balram
will head a team focusing on enabling new forms of immersive entertainment,
digital learning, e-commerce and other enterprise applications. Dr. Balram
joins EyeWay Vision from Google, where he was in charge of developing displays
for all consumer products. An experienced technology executive, Dr. Balram’s
previous positions include CEO at Ricoh Innovations, VP & GM at Marvell,
and CTO of National Semiconductor’s Display Group.
With over 25 years
of experience, Dr. Balram is widely recognized throughout the industry and
academia as an expert and innovator in advanced information and display
technologies. Dr. Balram has also won numerous awards including the Otto Schade
Prize from the Society for Information Display (SID), an Industrial
Distinguished Leader Award from APSIPA (Asia-Pacific Signal and Information Processing
Association), and a Gold Stevie Award for Executive of the Year in the Electronics
category.
“I am very
passionate about AR, and have long believed it is the next big mobile platform.
I became convinced that EyeWay Vision’s AR technology approach is the right
one, and am excited to realize my vision of future products built with their
deep technology,” stated Dr. Balram. “Silicon Valley is a natural fit for
EyeWay Vision’s presence in the US, putting us close to strategic partners,
investors and industry talent.”
Dr. Balram is also
an adjunct professor of electrical and computer engineering at Carnegie Mellon
University, a guest professor of design and innovation at the Indian Institute
of Technology (IIT) in Gandhinagar, India, and a former visiting professor of
vision science at the University of California, Berkeley. He received his B.S.,
M.S. and Ph.D. in electrical engineering from Carnegie Mellon University.
“Dr. Balram is a
highly regarded technology executive who has been responsible for many
successful innovations in the consumer display market,” stated Dr. Achin
Bhowmik, President-elect of the Society for Information Display (SID). “I have
been very impressed with EyeWay Vision’s cutting-edge technology, and believe
Dr. Balram has the expertise to bring it to market.”
Chris Chinnock,
CEO of display technology research firm Insight Media, added, “The AR market
has great potential in both the enterprise and consumer spaces, in
entertainment as well as improving job performance. Dr. Balram has been a
pioneer in enabling the large successful high-definition display market. When combined
with EyeWay’s unique immersive technology, his business and technical expertise
could play a key role in the emerging AR market.”
About
EyeWay Vision
EyeWay Vision
develops innovative wearable augmented reality systems that provide a truly
immersive experience on the go. EyeWay Vision Ltd. was established in 2014 in
Israel, and is backed by strategic investors including Samsung Next, Verizon
Ventures, Horizons Ventures, ICONIQ Capital, and OurCrowd. EyeWay’s proprietary
technology is protected by 17 patents published or pending. To learn more about
EyeWay Vision, visit http://eyeway-vision.com.
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